Headquartered in Hangzhou, the capital of Zhejiang province, China, Geely launched its auto manufacturing business in 1997 and is today a fully integrated independent auto firm with a complete auto eco-system from design and research and development to production, distribution and servicing.
Over the past ten years, Geely has grown faster than any other company in the Chinese automotive industry and is one of China’s top ten auto manufacturers and also among the country’s top 500 firms. The rapid growth has been built on careful planning and innovation. Geely’s independent R&D in vehicles, engines, transmissions and hybrid technologies had meant that the firm is the only Chinese car manufacturer to have developed its own range of engines – including eight series of engines between 1 litre and 1.8 litres supporting both manual and automatic transmissions – plus other valuable technologies. These facilities enable a production capacity of approximately 300,000 cars per year.
Geely’s development teams have enabled the firm to launch a major product offensive over the past few years with a range of cars and features designed to meeting key customer needs. This has been backed up with a comprehensive dealer roll-out programme, international expansion, technological innovation, and strong management commitment.
GEELY SOUTH AFRICA
Geely SA is proudly part of Dacar Motor Corporation and backed by the Hallmark Motor Group and the Magic Group. Hallmark Motor Group owns over 38 dealers country wide consisting of a variety of different automotive brands. In 2011 Hallmark retailed over 9 000 new vehicles & 15 000 used vehicles. Hallmark Motor Group is a sister company of the JSE-listed transportation, supply chain and logistics service provider, Cargo Carriers.
The Magic Group has directed over 57 companies and owns over 10 automotive dealerships also consisting of a variety of different automotive brands. The Magic Group is the majority shareholder of Aucor which is the largest auction house in Africa.
Geely South Africa’s dealer network currently consists of over 39 active dealers throughout Southern Africa , all adhering to a minimum standard set out by Geely International and Geely South Africa. Geely South Africa is also the proud parent company of the EMGRAND brand , Please see www.emgrand.co.za for more information about these products.